Welcome Paul!
"Digital Out-Of-Home Marketing (D-OOH): Near Fields Communications-Will transform the future of OOH Marketing?"

Reference List:

Works Cited

Belch, G. E., Belch, M. A., & Guolla, M. A. (2003). Advetising & Promotion. Canada: McGraw-Hill Ryerson Limited.

Bradshaw, T. (2011, March 2). 2020 Vision on billboards' digital future. Retrieved March 8, 2012, from Financial Times: Tech Blog: http://blogs.ft.com/tech-blog/2011/03/billboards-digital/#axzz1okdPrC4k

Clark, S. (2011, October 11). Clear Channel enters NFC advertising market. Retrieved March 8, 2012, from NFC World: http://www.nfcworld.com/2011/10/11/310575/clear-channel-enters-nfc-advertising-market/

Clear Channel International. (2012). Clear Channel International - About Us. Retrieved March 8, 2012, from Clear Channel International: clearchannelinternational.com

Clear Channel. (2011, October 11). Resource Center: Tapit and Clear Channel take Out-of-Home mobile engagement to another level in Singapore. Retrieved March 7, 2012, from Clear Channel Singapore: http://www.clearchannel.com.sg/resource-centre/press-centre/press-centre-2011/tapit-and-clear-channel-take-ooh-mobile-engagement-to-another-level-in-singaporel

OMAC Canada. (2010). Value of OOH Study. Toronto: OMAC Canada.

OMAC Digital OOH Study. (2010). Digital Out-of-Home Study. Toronto: OMAC Canada.

Rebello, J. (2011, May 12). US Wireless Carriers Partner with Big Credit Card Companies, Boosting Cell Phone NFC Market. . Retrieved March 8, 2012, from iSuppli: http://www.isuppli.com/Mobile-and-Wireless-Communications/News/Pages/US-Wireless-Carriers-Partner-with-Big-Credit-Card-Companies-Boosting-Cell-Phone-NFC-Market.aspx

Screen Digest (IHS) Reports. (2010, April). Out-of-Home Advertising Market Trends. Retrieved March 7, 2012, from Out-of-Home Advertising Market Monitor: 2009: http://www.screendigest.com/reports/100421b/10_04_out_of_home_advertising_mm_2009/view.html

Shaw, S. (2011, November 16). Walking the Tight Rope. Walking the Tight Rope: The plight of the CMO in the Age of the Customer . Toronto, Ontario, Canada: Kenna.

Tapit. (2011). Benefits of NFC Marketing. Retrieved March 8, 2012, from tapit.com: http://www.tapit.com.au/page/Benefits_of_NFC_Marketing